Values & Objectives
- Superiority : Constant endeavor in planning, designing, delivering and distributing excellent products and services.
- Commitment : Dedicative approach in meeting the expectations of the stakeholders.
- Caring : Caring attitude towards the stakeholders as well as the community as a whole.
- Innovation : Constant adaptation of innovative ideas to retain the leading position in the industry.
- Collective effort : Discharging the collective as well as coordinated efforts in ensuring successes of high standard.
- Reliability : Maintaining highest ethical standards in conformity with the principles of Islamic Shariah.
- Achieving long term capital appreciation by means of judicious investing in the capital market.
- Delivering superior quality of services to all the investors.
- Tailoring the need-bases services for the client through conducting an in-depth study.
- Generating superior returns for the clients by designing and delivering innovative investment products.
- Ensuring outstanding performance through long term beneficial relationships with the clients.
- Acquiring the quality to outperform in delivering the results beyond the expectations.
- Providing solutions to business problems through exploring innovative ideas and opportunities